Monday, September 16, 2013

'Tweetalong' latest Texas police PR strategy

Cops tweeting from their shifts. Grits supposes, in retrospect, it was inevitable; indeed,  it could eventually become both a constant and ubiquitous public relations tool. For now, though, it's just an occasional gimmick. Last week, several Texas police departments participated in a "Tweetalong" - a portmanteau of "Tweet" and "ride-along" - where officers tweeted what they were doing from their shifts. Or at least, to paraphrase the Grey Lady, all the news that's fit to tweet.  There was apparently a previous Tweetalong over the summer. See the string at #tweetalong.

Texas Tweetalong promotional logo
Arlington cops' Twitter selfie
Carrollton PD Tweetalong Twitter pic
Game wardens get into the act.


Dash and body cams are about accountability. Tweetalongs are about PR.

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